Why aren’t the winter olympics capturing public imagination in Britain?

January 5th, 2014 News

For a country that, only 18 months ago, was gripped by Olympic fever and could not get enough of any kind of Olympic action, no matter how obscure the sport, the British public seem surprisingly unengaged with this year’s Winter Olympics. Why is that? Here are a few thoughts….

Is it a boycott movement against Russia’s extraordinarily backward treatment of minorities? As much as I would love it if this was the answer, I don’t think it is. The politics of mass-protest does not really have a recent history in Britain.

Is it because British people aren’t really interested in Winter Sports? Again, I don’t think this is the answer either. Given the huge numbers of British people who a winter ski holiday is a staple part of the holiday calendar for, snow sports clearly hold interest for the Brits. Plus given that during the Summer games, Brits were going mad for the non-mainstream summer sports, watching unfamiliar sports doesn’t normally put people off.

I think the answer is purely based on the fact that Brits are unlikely to win many medals. In other words, we only watch sports where a) Someone from our country is competing and b) they might win. It is a shame that not more people take the opportunity to watch some of the greatest athletes on earth competing against each other in the setting of some fairly dramatic scenery but the bottom line is this I think…

Most people watch sport as they want to invest emotional energy in a competitor because that gives them a chance of a positive return on that investment, i.e. pleasure. The greater the promise of the return the more likely they are to invest!

If you think I am wrong, I’d happily continue this conversation over a glass of wine by the fire in the chalet!

Children’s ski wear was boring until now…

November 12th, 2018 News

We love creating partnerships with like minded brands so when we came across Dinoski, a new children’s skiwear brand, it was a no-brainer. Their collection is aimed at children aged 2-7 and features all-in-one, animal themed skiwear, which are waterproof and warm, sprinkled with just the right amount of wild.…

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Inspiring food blogs that will leave you hungry

September 28th, 2017 News

Check out a few of Kat’s favourite blogs that inspire some of her creations. Wild mushrooms, parsnips, pumpkins, plums, apples and nuts: autumn brings an abundance of colourful produce to satisfy our revived appetites and cravings for heartier dishes. It’s the perfect time for me to start cooking and planning…

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Easy plum and red onion chutney

September 21st, 2017 News

As we’re very lucky to have lots of fruit trees on our doorstep, in late September every year I am faced with the delicious problem of what to do with an abundance of fruit. Chutney is always the winning answer! This recipe works for pretty much any type of red…

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Favourite Food Winners: Source Awards for Excellence 2017

April 11th, 2017 News

Food is central and important part of the AliKats story. We spend a lot of time thinking about it, writing about it, and a lot of time planning and preparing it – all to give our guests something a bit special. That’s why we’re exceptionally proud to announce that we’ve…

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Chalet Holidays in Morzine