Our audacious goal to invest €1 million in environmental protection by 2035

A bigger goal for a better future

Our purpose at AliKats is clear: to create joyful mountain experiences for all, while safeguarding the health of the planet. Transforming our ski chalet business into an eco-friendly operation has been no small task, especially in the industry of snow and mountain holidays, which paradoxically impacts the very environment it relies upon. Our climate action plan includes renewable energy, zero food waste catering, train travel intensives, an opt-in policy to reduce hot tub use and working with local and industry associations to reduce impact.

Now we are increasing our efforts, with an ambitious plan to invest €1 million in environmental protection by 2035. This is achievable and to make this happen – the AliKats’ team has signed a charter to deliver this through a multitude of focused efforts.

Why have we created this goal?

We see environmental sustainability as the most pressing need of our time. With threats like global warming, rising sea levels, droughts, wildfires and unpredictable weather patterns, we are committed to setting and achieving goals to help slow down these consequences and protect our planet for future generations. Our aim is to create a business model that restores and builds rather than exploits and destroys. Adopting a more holistic economic view, we wish to channel our resources towards the health of the planet and its inhabitants – to put life at the centre of our economic design.

Why is putting a monetary figure on our goal important?

Building a system that values regeneration and life over monetary wealth and greed, means finding ways to channel, evolve and measure in the current economic framework in which we exist.

While financial models have traditionally prioritized short-term gains over long-term sustainability, we have set this goal to ensure sustainability remains at the heart of our efforts. Measuring our environmental investment in monetary terms, enables us to build up resilient environmental practices and projects, and ensure money is directed towards regenerative processes as opposed to activity that comes at the detriment of society and the environment.

How will €1 million be invested into environmental protection?

AliKats will invest €1 million in environmental protection through a multitude of focussed efforts across the business over the next 10 years. While donations to trusted environmental associations will play a role, most of the investment will come through embedding sustainable practices across the business. These include running a zero food waste business; employee hours spent volunteering with environmental and conservation projects; employee hours spend training and working on sustainable activity within the business (such as repairing goods and sorting waste for recycling); procurement of sustainable products over toxic and environmentally harmful products. Other activities include guest initiatives, such as free electric car charging at the chalets and discounts awarded to guests who choose to have a greener holiday by taking the train, eating vegetarian food and opting out of hot tub use.

Generous Rewards for Green Choices

AliKats believes that every small step towards a greener holiday makes a big difference. That’s why the company is offering a range of rewards to encourage guests to reduce their environmental impact:

Catching the train offer – 10% holiday discount at anytime

If you take the train to Morzine to come and stay with us, we’ll give you 10% off the price of your accommodation. This is applicable at any time of year, for any chalet booking with AliKats. Train travel can be expensive and we hope this discount will help our guests to be able to afford to travel by train. Aside from this offer, guests who opt for train travel can also receive a wide range of discounts on Morzine services, including ski lessons and train station to chalet transfers, through the AlpinExpress Pass.

Green Holiday Offer

For those willing to go further, the ‘Green Holiday Offer’ provides up to 20% off chalet bookings during specific weeks. To qualify, guests must travel by train, adopt a plant-based diet for the week, and opt out of using the hot tub. For the weeks of January 11/12 and 18/19 2025, AliKats is offering a 20% discount on both catered and self-catered holidays. Guests staying in self-catered chalets can also receive a 15% discount for choosing AliKats’ five-day vegetarian meal package during the weeks of March 14/15 and 21/22 2025. See T&Cs and full details here.

AliKats guests are also eligible for a bunch of discounts on eco products and services from our like-minded, planet focused partners. Find our partner offers here.

A Better Holiday for Guests and the Planet

AliKats believes that sustainability doesn’t just protect the planet—it enhances the holiday experience. Guests who stay in an AliKats chalet can expect:

• A healthy, innovative menu featuring local, seasonal produce
• Warm, energy-efficient chalets designed with the environment in mind
• A motivated, empathetic team dedicated to providing an exceptional experience
• Toxin-free accommodation, thanks to organic products and sustainable materials
• The opportunity to relax and recharge, knowing they’re supporting a company actively working to safeguard the future of ski holidays
• Peace of mind that AliKats work with suppliers and partners which share our values

Looking Ahead

Our €1 million pledge is just the beginning of a long-term commitment to environmental protection. The company will continue to refine its sustainability practices, from reducing CO2 emissions and expanding electric vehicle use, to collaborating with organisations such as Foundation GoodPlanet and Montagne Verte to reduce impact.

Learn more about our Climate Action Plan and environmental practices in our sustainability hub. To discover more about our low impact ski and mountain holidays, browse our selection of Morzine catered chalet holidays and self catered chalets.

Main image credit @domainskiablemorzine