Team
Everyone at AliKats shares the same values and purpose:
Our core values
Every single guest should have an exceptional experience
We strive for continual improvement through the rigorous pursuit of feedback
Spending time in nature is an essential part of being custodians of a thriving planet
Our team’s hard work should be rewarded and their time off protected
Our planet needs to heal and we must play a role on it’s healing
Our Purpose
To create exceptional mountain experiences and protect the planet
Our Goal
Our driving ambition is that by 2035 we will have invested €1 million in protecting the planet.
Al – Co-Founder
After an interesting but ultimately unrewarding 13 years working in banking in London and Geneva, I made the move into full time mountain life and have never looked back. I oversee the commercial and business-change side of AliKats and I am also the co-founder and president of Montagne Verte, an environmental NGO which pioneers a low-carbon circular alpine economy so that future generations can thrive here in Morzine. My office time rarely exceeds 25 hours/week and the rest of my time is spent in the mountains & parenting my 3 kids. Feel free to connect with me on LinkedIn
Kat – Co-Founder
Following an unfulfilling career in media sales in London, I was looking for a new challenge when I met Al and I already had one eye on the mountains. Since 2010, we have been living here in Morzine and I now have a life creating interesting menus, recruiting and managing our wonderful team looking after our 3 gorgeous children. Al and I are also on the board of trustees for local environmental charity Montagne Verte
Beca – Head of Operations
In 2017 I took a break from the corporate world and disappeared with my bike Brynmor to New Zealand. In 2018 Brynmor and I arrived in Morzine and it was then that the career break became a total lifestyle change… I have lived in the Alps (on and off) since (thanks to those infamous “B” and “C” words). It’s a privilege to live in a place that most people only get a glimpse of on holiday and to share it with our guests. I’m committed to making sustainable choices and decreasing the impact that holidays have on our planet so it’s a joy to be part of the likeminded Alikats team making a real commitment to protecting our planet and investing in its future.
Grace – Head of Sales
I’m thrilled to have joined the AliKats sales team! After graduating, I needed a change – and I’ve been calling Morzine home for the past 3 years, living with what’s essentially a postcard view on my doorstep. What drew me to AliKats was their commitment to incredible client experiences while protecting our planet. When I’m not working, you’ll find me exploring new mountain trails with my rescue dog – there’s always another adventure waiting!
Why not let me help you plan a holiday full of adventure?
Tanya – Finance Coordinator
After holidaying in the alps for over 25 years, I finally made the decision to make it my home. I built my career in the UK as a Financial Controller, and I have now taken a step back to start enjoying mountain life while bringing that experience into my role at Alikats. I love the values of what Alikats stand for and could instantly see how they care for their staff and making sure I feel part of the team.
Niamh – Guest Experience Manager
A Belfast girl through and through, my background spans years of working as a private chef, instructing on the slopes of New Zealand, Japan, and Switzerland, and managing luxury retreats in the UK. This diverse experience has given me a firsthand understanding of exactly what goes into crafting a flawless guest experience from the ground up. For me, exceptional hospitality is always centered around people – creating warm, refined environments where guests feel genuinely cared for and teams feel inspired to deliver their best. Joining AliKats is a natural alignment, beautifully merging premium service with an authentic commitment to sustainability and community.In the summer, you’ll find me out exploring the mountains with my dog, Ozzy, hunting down secret wild swimming spots, and in the winter, making the most of the fresh powder off-piste!
Ben – Maintenance manager
I’ve been a joiner for the last ten years, working around the beautiful countryside of England.This is my first season, inspired by one of my triplet brothers, Dan. He worked the past two winter seasons and absolutely loved it, I just had to get involved! I will be working alongside my other brother Joe too. I have a strong passion for skiing and the mountains. It’s always been a dream of mine to live and work in the Alps and I cannot wait for my dream to become a reality and its all thanks to Alikats!
Loreto – Chalet Supervisor
Hi, I’m Loreto. Originally from Spain, I moved to the French Alps to combine my passion for the mountains with my love of hospitality. I enjoy helping guests have an unforgettable stay while sharing the incredible environment we are lucky to call home.
Outside of work, you’ll usually find me skiing in winter, exploring mountain trails in summer and making the most of alpine life year-round.
Kevin – Chalet Ferme à Jules Host
Bonjour a tous, je m’ appelle Kevin. Originally from England, my wife and I moved to the Loire Valley in 2018 for a fresh start, better wine, and fewer queues. In summer, we run cycling holidays through vineyards and châteaux, living the French dream at a steady pace. But apparently that wasn’t adventurous enough, so we added winter to the mix too. Now we co-host a ski chalet for Alikats with four other legends — despite the small detail that I don’t actually ski. While others charge up mountains, we keep the chalet running with strong coffee, big meals, calm problem-solving, and cheerful organisation. It’s busy, brilliant, and full of great stories.
Denise – Chalet Ferme à Jules Chef
Hi everyone, my name’s Denise! I have worked in catering and hospitality for many years passionately providing a personable experience for guests. I’m in my happy place cooking, baking and looking after people and am delighted to be working for Alikats here in the beautiful Alps this winter season.
Hector – dog
Hector is the youngest member of the AliKats team but is very keen to learn. His enthusiasm and energy are contagious and he can often be found urging the team on with encouraging barks. While Hector has never skied or snowboarded before, he is hoping to find his feet on the snow this season. He is also very much looking forward to meeting our wonderful guests.
Sustainability
Declaring a climate emergency, getting to net zero, our permaculture practices & our zero-waste philosophy for our chalets are all covered here
Find out more...Testimonials
Hear what our guests have to say about their chalet holidays in Morzine, from memorable moments and thoughtful service to the little details that make a stay feel truly special.
Find out more...Morzine Property Management
We look after luxury properties in Morzine with the same care we give our own, supporting owners with bookings, guest services, housekeeping, maintenance and year-round property management.
Find out more...Press
Over the years, our chalets, hospitality and sustainability work have been featured in the press and recognised with awards, thanks to the passion and care of our team.
Find out more...Seasons
We operate all year round. Winter and Summer are extremely popular but Spring and Autumn are not to be missed!
Find out more...Morzine
Morzine Avoriaz is located at the heart of the Portes du Soleil ski area. Morzine is characterised by charming chalets and Avoriaz by it's access to the pistes
Find out more...